Story of The Sale

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2729 Illinois, Northbrook

Our clients reached out in early April letting us know they had decided to move back east to be near family.  Both have full time jobs and 3 little kids, so the thought of preparing a house for sale was daunting to them.  We laid out our process and let them know we could do as much or as little as they wanted.  We provided them a room-by-room “checklist” of how and what to declutter.  We also provided some ideas for how to maximize the interest and price for their home including changing out some light fixtures, doing some fresh painting and updating the countertops, backsplash, and sink/faucet.  We told them we had people who could come in and do this for them and we would oversee the entire project.  We guided them on the staging-no need to hire “stagers,” we used what they had in the house and just repositioned and edited furniture and brought in accessories.  Our clients did their job-they worked so hard to declutter and we managed the process of the updates including the kitchen refresh and painting.  Three weeks later, thanks to the incredible “buy-in” from our clients and the teamwork of everyone, we had the house ready for market.  Reach out to us to see the unbelievable before and after photos. We listed the house for $749,000 and we were under contract the next day for $907,000.  We were able to minimize the disruption for our clients and we were able to maximize their return.  Side note- we represented them on the purchase  six years earlier when they bought the house for $605,000!
 
The bottom line-don’t get overwhelmed at the task or prepping a house for sale and how much work needs to go into it.  Leave the preparation to us!!!
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1563 Dewey, Evanston

Our clients thought they wanted to move years ago, so anticipation of this, we had them spruce up their yard and exterior and we took photos when in the summer when the house looked best. The flowers were out, the exterior was freshly painted.  Everything looked optimal!  They ended up staying in their house longer than expected, but we held onto the photos “just in case.”  Well… fast forward and their plans changed.. In January, they reached out to say they had a job opportunity and may be moving overseas.  Selling a house in the dead of winter isn’t easy when you have to contend with snowy lawns and bare trees, but we had the summer photos we took 3 years earlier and were able to use those to help sell the house and maximize the price. 
 
The bottom line-even if you are considering selling in the next year, it’s always a good idea to talk through the pros and cons of enlisting a seasoned broker now to help you through this process and help maximize potential buyer interest and your sale price.  Reach out today to discuss.  No commitment necessary.   Just conversation!
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42 Williamsburg, Evanston

42 Williamsburg, Evanston-We sold this house to our clients in 2019 for $407,500.  We listed it for sale in 2024 for $649,000 and with multiple offers, closed at $730,000.  Our clients did some great updates over the years including adding a new roof, painting the exterior, doing some much-needed landscaping and hardscaping and refreshing the inside.  But when we met with them to talk about selling the house, we felt the kitchen (which hadn’t changed in decades) needed a little refresh.  So, with their support, we brought in our crew to install a new fresh white subway backsplash.  A minimal cost for a big bang. 

Work With Julie

Collaborate with Julie Fleetwood, a seasoned North Shore Chicago Broker. With professionalism and hustle, she excels in achieving top-dollar sales. Beyond closings, Julie remains a trusted advisor, ensuring wise investment decisions.

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